What Drew Barrymore Does Right as a Business Woman, and Your Everyday Girl
By: Sam Skelton
These days, what celebrity hasn’t come out with their own line of makeup, clothes, or fragrance? We’re not just talking endorsements-which twitter has exploded with- but celebrities designing their own line of…something, anything. Miranda Kerr has her own line of skin products called KORA organics. And last year Alicia Silverstone launched her own collection with Juice Beauty. Ever heard of that beauty line? Probably not. But there is one celebrity affiliated line that everyone is talking about, and that’s Drew Barrymore’s Flower Beauty line. She’s not just affiliated with the line, she’s the owner of the brand. She is the line. And while we love us some products from Miranda and Alicia, there’s a number of things Drew Barrymore does right as a business woman, and as your everyday girl that make her line standout successful.
A simple click on the Flower Beauty website and something strikes you as unusual. What is it? The affordable prices? The bright colors? Drew showing us how to feel our best? No no, it’s the normality of it all. We feel like we’re talking makeup with our best friend. We feel like we just struck gold with products we don’t have to stretch our pocket for. And that’s exactly what Drew Barrymore set out to do. “On a business level, I wanted to give women the finest formulas. They deserve to have that level of quality, and I wanted to be the brand that delivers that to them.” You don’t have to trek to Nordstroms or Bloomingdales, Flower is sold right in Walmart. How much easier can it be?
The level of involvement that Drew has with her line is unlike anyone else’s. Example, her Tip Tuesday tutorials. The fact that Drew does them herself and they’re videos and they’re consecutive says something in itself. Complete dedication. Not just to her brand, but to the millions of women and girls who look up to her and the endless possibilities of what makeup can mean. And while the other aforementioned ladies do have videos up on their website, they are not nearly as hands on as Drew is. “The reason I have created this makeup line is because I have grown up in a make-up chair. I loved watching women in this aspirational environment. But it was and always will be important to me to send messages of empowerment.”
Speaking of empowerment, Drew puts herself out there in her videos which instantly makes her relatable. Sometimes she starts her tutorials with no makeup on. And that’s pretty fearless. I wouldn’t put it past other celebrities to quickly put on $500 foundation to cover up their blemishes, then start the video and act like their product did the work. No, Drew shows us that Flower is the real deal and it’s made for you and me.
Drew doesn’t push her line and she says that right on the website. “How do we do it? We do not pay for advertising. Where other beauty brands spend a vast percentage of the cost of their products on ads, we do not. Drew, as an owner of the brand, takes pride in promoting Flower, which in turn allows us to put all of our resources into the formulas and packaging, and not into advertising.” Very few products can say that and still be successful, but somehow Flower does that. Drew is so real about the line and her role in it that it naturally makes people want to purchase it. She even does giveaways through her Tip Tuesday tutorials. And as much as I would want to be a winner, I know that even if I didn’t win she made me want to go buy the product anyways. Bam, effective advertising.
And just when you thought it couldn’t get more real, Drew shows us that it is. The Flower website boasts products that are proudly made in the USA and are never tested on animals, with pictures to prove it. We can see Drew testing out color palettes, talking with the lab technicians who help make the product, visiting the manufacturer, and all the other behind the scene steps it takes to get Flower made. Has any other makeup line done that before? A few Google searches told me no other makeup line has put themselves out there as much as Flower. Now that’s brave.
So, add up all these factors and what do we get? What makes Drew and her line more successful than anyone else is that she is relatable and so is Flower. Her makeup caters to anyone because you can dress it up or dress it down without the fuss of a hefty price tag. And while I adore almost any other celebrity turned business person and would never bash them or their lines (seriously- I would die for Miranda Kerr’s style), Miss Barrymore and her line demonstrate qualities others should take note of, no matter what business you’re in. She took a leap to produce a fun, empowering, brave line of makeup. From her “Skincognito” foundation to her “What’s the Daffodilly-O” nail polish, I can vouch that the line is flawless. If it took Drew to lead the way for fun-fearless makeup, then so be it. Flower will be hard shoes to fill. Or should I say lipstick.